Users will soon have a new feature that enables them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform revealed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global release. This development comes amid a increase in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing channels on another major platform only show AI-generated videos. A large amount of this material is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically absurd or bizarre.
Our research shows that many people appreciate content made with AI tools, from computer-generated images to science explainers, and we intend to give people the ability to see more or less of that, based on their own preferences,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its network labeled as artificially created. In total, more than 100 m videos are added to the app daily, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by using the content preference feature in the application and picking AI-made media. Other topics that are already be adjusted under the setting include current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
Its policies oblige creators to identify convincing artificially created content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the service will from now on add an “AI-made” label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This step is intended to stop users from attempting to bypass the tagging system.
AI Literacy Programs
The platform is also establishing a $2m awareness program for experts and groups to develop educational content about ethical AI use. This initiative will benefit charitable organizations dedicated to teaching computer science.
Moderation Strategy
TikTok has supported its safety measures, following discussion over plans to lay off a large number of content moderators in the UK. The company is expected to cut a significant number of roles in its content moderation department in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive stated that human moderation would remain essential, but AI can protect employees by removing the most distressing content prior to it gets reviewed by people. The platform announced a 76% decrease in shocking and graphic content handled by human moderators over the past year due to the use of its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
